##Future Skin Care & Cosmetics

Human faces are very pow­er­ful. User Expe­ri­ence design­er Aar­ron Wal­ter describes in his book Design­ing for Emo­tion why we appre­ci­ate human faces so much. He explains that we are con­stant­ly explor­ing the world around us by look­ing for some­thing famil­iar. Famil­iar­i­ty gives us a feel­ing of com­fort and reassurance.

When we see a face, we are auto­mat­i­cal­ly trig­gered to feel some­thing or to empathize with that per­son. If we rec­og­nize con­tent on a web­site — such as a prob­lem, dilem­ma, habit or what­ev­er else — we feel con­nect­ed and understood.

Since we know our­selves so well, we uncon­scious­ly try to relate every­thing we see to our­selves. Obvi­ous­ly, we do that with oth­er human faces, but also with when there are no human fea­tures involved. Only the recog­ni­tion of our body’s pro­por­tions in a design is enough for us to per­ceive the design as being famil­iar and harmonic.

This is the rea­son­ing behind head­less man­nequins. We sub­con­scious­ly take what is on dis­play and sub­sti­tute our­selves for the man­nequin due to the lack of ‘human’ in the image.
So faces add a human touch to your web­site – they help you trig­ger your emo­tions, which make them a pow­er­ful design ele­ment. Here are 10 effects human faces can have on your visitors.